Terms of Service

Last updated: May 28, 2026

1. Agreement to Our Legal Terms

We are Ivan Salgarello, doing business as Sereno ("we," "us," "our"), an individual based in Italy.

We operate the mobile application Sereno (the "App"), as well as the website https://serenopet.com (the "Site"), and any other related products and services that refer or link to these legal terms (collectively, the "Services").

You can contact us by email at supportserenopet@gmail.com.

These Terms of Service ("Legal Terms") constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("you"), and Ivan Salgarello (doing business as Sereno), concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. If you do not agree with all of these Legal Terms, then you are expressly prohibited from using the Services and you must discontinue use immediately.

We will provide you with prior notice of any scheduled changes to the Services you are using. The modified Legal Terms will become effective upon posting or notifying you by supportserenopet@gmail.com, as stated in the email message. By continuing to use the Services after the effective date of any changes, you agree to be bound by the modified terms.

The Services are intended for users who are at least 18 years old. Persons under the age of 18 are not permitted to use or register for the Services.

We recommend that you print a copy of these Legal Terms for your records.

2. Our Services

Sereno is a mobile pet health tracker application for iOS and Android. It helps pet owners — especially those caring for pets with chronic conditions such as diabetes, epilepsy, kidney disease, allergies, or hypothyroidism — to track medications, symptoms, vaccinations, vet visits, and medical documents in one place. Users can generate shareable PDF health reports for their veterinarians, set up family sharing with anti-double-dose logic, and receive push notification reminders.

The Services are available in English, Italian, and Spanish.

The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable.

3. Medical & Veterinary Disclaimer

⚠️ Important: Sereno is NOT a substitute for professional veterinary care.

Sereno is a personal tracking tool only. It does not provide veterinary advice, diagnoses, treatments, or medical recommendations. Always consult a qualified veterinarian for any questions regarding your pet's health.

You acknowledge and agree that:

4. Intellectual Property Rights

Our intellectual property

We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Services (collectively, the "Content"), as well as the trademarks, service marks, and logos contained therein (the "Marks"), including the name "Sereno" and our paw-mark logo.

Our Content and Marks are protected by copyright and trademark laws (and various other intellectual property rights and unfair competition laws) and treaties around the world.

The Content and Marks are provided in or through the Services "AS IS" for your personal, non-commercial use only.

Your use of our Services

Subject to your compliance with these Legal Terms, including the "Prohibited Activities" section below, we grant you a non-exclusive, non-transferable, revocable license to:

solely for your personal, non-commercial use.

Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.

If you wish to make any use of the Services, Content, or Marks other than as set out in this section or elsewhere in our Legal Terms, please address your request to: supportserenopet@gmail.com.

We reserve all rights not expressly granted to you in and to the Services, Content, and Marks. Any breach of these Intellectual Property Rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately.

5. User Representations

By using the Services, you represent and warrant that:

  1. all registration information you submit will be true, accurate, current, and complete;
  2. you will maintain the accuracy of such information and promptly update such registration information as necessary;
  3. you have the legal capacity and you agree to comply with these Legal Terms;
  4. you are not a minor in the jurisdiction in which you reside, and in any case you are at least 18 years old;
  5. you will not access the Services through automated or non-human means, whether through a bot, script, or otherwise;
  6. you will not use the Services for any illegal or unauthorized purpose; and
  7. your use of the Services will not violate any applicable law or regulation.

If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services (or any portion thereof).

6. User Registration

You are required to register to use the Services. You agree to keep your password confidential and will be responsible for all use of your account and password. We reserve the right to remove, reclaim, or change a username you select if we determine, in our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable.

Email confirmation is required to activate your account. You are responsible for keeping your email address up to date.

7. Subscriptions

Plans and billing

Sereno offers a free plan and paid subscription plans:

Prices are listed in US Dollars. Local currency conversion, applicable taxes, and final pricing in your region are determined by the Apple App Store or Google Play Store at the time of purchase, in accordance with their respective billing policies.

Auto-renewal

All subscriptions are billed in advance on a recurring and periodic basis (monthly or yearly, as selected by you at the time of subscription). Subscriptions automatically renew at the end of each billing period for the same duration unless you cancel them in accordance with the cancellation procedures below.

Cancellation

You can cancel your subscription at any time through:

Cancellation will take effect at the end of the current billing period. You will retain access to paid features until that date, after which your account will revert to the Free plan.

Refunds

Because subscriptions are processed by Apple and Google, all refund requests must be submitted directly to the relevant store (Apple App Store or Google Play Store) in accordance with their respective refund policies. We are not able to process refunds directly. EU consumers may be entitled to additional refund rights under applicable consumer protection law.

Fee changes

We reserve the right to change subscription fees at any time. We will provide you with reasonable prior notice of any fee changes by email or in-app notification. Fee changes will take effect at the start of the next billing period following the date of the change. By continuing to use the Services after a fee change takes effect, you agree to pay the modified fee.

8. Free Trial

We offer a 7-day free trial on selected yearly subscriptions. The free trial may be available to new users only and is subject to eligibility rules set by the Apple App Store and Google Play Store.

If you do not convert to a paid subscription at the end of the trial period, your account will not be charged and your subscription benefits will be suspended; your account will revert to the Free plan until you upgrade.

We reserve the right to modify or terminate the free trial offer at any time, without notice and in our sole discretion.

9. Purchases and Payment

We accept the following forms of payment, as enabled and processed by the Apple App Store and Google Play Store:

All payments shall be in US Dollars (USD). Local currency conversion and applicable taxes will be determined by the store at checkout.

You agree to provide current, complete, and accurate purchase and account information for all purchases made via the Services. You further agree to promptly update account and payment information, including email address, payment method, and payment card expiration date, so that we (and the relevant store) can complete your transactions and contact you as needed. Sales tax will be added to the price of purchases as deemed required by us or by the store. We reserve the right to refuse any order placed through the Services.

Important: We do not directly process, store, or have access to your payment card data. All payment information is handled by Apple, Google, and our subscription management provider (RevenueCat).

10. Prohibited Activities

You may not access or use the Services for any purpose other than that for which we make the Services available. The Services may not be used in connection with any commercial endeavors except those that are specifically endorsed or approved by us.

As a user of the Services, you agree not to:

11. User Generated Contributions

The Services allow you to upload, store, or share content, including but not limited to text, photographs, PDF documents, and other materials related to your pet's health (collectively, "Contributions"). Contributions may be viewable by you and, where you enable family sharing, by other users you have invited to your family group.

When you create or make available any Contributions, you thereby represent and warrant that:

Any use of the Services in violation of the foregoing violates these Legal Terms and may result in, among other things, termination or suspension of your rights to use the Services.

12. Contribution License

You and the Services agree that we may access, store, process, and use any information and personal data that you provide and your choices (including settings).

By submitting Contributions through the Services, you grant us a license to access, view, copy, store, and back up such Contributions solely for the purpose of providing the Services to you (for example, hosting your pet's medical records in our cloud storage so that you can access them across devices and share them with veterinarians and family members). This license is limited to what is necessary to operate the Services and to comply with applicable law.

You retain full ownership of all of your Contributions and any intellectual property rights or other proprietary rights associated with your Contributions. We do not claim any ownership over your Contributions.

13. Mobile Application License

Use license

If you access the Services via the App, then we grant you a revocable, non-exclusive, non-transferable, limited right to install and use the App on wireless electronic devices owned or controlled by you, and to access and use the App on such devices strictly in accordance with the terms and conditions of this mobile application license contained in these Legal Terms. You shall not:

Apple and Android devices

The following terms apply when you use the App obtained from either the Apple Store or Google Play (each an "App Distributor") to access the Services:

14. Privacy Policy

We care about data privacy and security. Please review our Privacy Policy at https://serenopet.com/privacy. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Legal Terms.

The Services are hosted in Italy and processed via European data centers (Supabase, Stockholm). If you access the Services from outside the European Union, please be aware that your information may be transferred to, stored, and processed in the European Union, where our service providers' facilities are located.

We respect the intellectual property rights of others. If you believe that any material available on or through the Services infringes upon any copyright you own or control, please immediately notify us using the contact information provided below (a "Notification").

A copy of your Notification will be sent to the person who posted or stored the material addressed in the Notification. Please be advised that pursuant to applicable law you may be held liable for damages if you make material misrepresentations in a Notification. Thus, if you are not sure that material located on or linked to by the Services infringes your copyright, you should consider first contacting an attorney.

Send your Notification to: supportserenopet@gmail.com.

16. Term and Termination

These Legal Terms shall remain in full force and effect while you use the Services.

Without limiting any other provision of these Legal Terms, we reserve the right to, in our sole discretion and without notice or liability, deny access to and use of the Services (including blocking certain IP addresses), to any person for any reason or for no reason, including without limitation for breach of any representation, warranty, or covenant contained in these Legal Terms or of any applicable law or regulation. We may terminate your use or participation in the Services or delete your account and any content or information that you posted at any time, without warning, in our sole discretion.

If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party, even if you may be acting on behalf of the third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress.

You may terminate your account at any time by using the in-app "Delete Account" feature or by contacting us at supportserenopet@gmail.com. Upon account deletion, all your personal data and uploaded content will be permanently removed in accordance with our Privacy Policy (Art. 17 GDPR — right to erasure).

17. Modifications and Interruptions

We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. However, we have no obligation to update any information on our Services. We will not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Services.

We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Services, resulting in interruptions, delays, or errors. We reserve the right to change, revise, update, suspend, discontinue, or otherwise modify the Services at any time or for any reason without notice to you. You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance of the Services. Nothing in these Legal Terms will be construed to obligate us to maintain and support the Services or to supply any corrections, updates, or releases in connection therewith.

18. Governing Law

These Legal Terms shall be governed by and defined following the laws of Italy. Ivan Salgarello (doing business as Sereno) and yourself irrevocably consent that the courts of Italy shall have exclusive jurisdiction to resolve any dispute which may arise in connection with these Legal Terms.

If you are a consumer resident in the European Union, you may also benefit from any mandatory provisions of the law of the country in which you are resident. Nothing in these Legal Terms affects your rights as a consumer to rely on such mandatory provisions of local law.

19. Dispute Resolution

Informal negotiations

To expedite resolution and control the cost of any dispute, controversy, or claim related to these Legal Terms (each a "Dispute" and collectively, the "Disputes") brought by either you or us (individually, a "Party" and collectively, the "Parties"), the Parties agree to first attempt to negotiate any Dispute (except those Disputes expressly provided below) informally for at least thirty (30) days before initiating arbitration. Such informal negotiations commence upon written notice from one Party to the other Party.

Binding arbitration

Any dispute arising out of or in connection with these Legal Terms, including any question regarding its existence, validity, or termination, shall be referred to and finally resolved by the arbitration rules of the European Court of Arbitration, which rules are deemed to be incorporated by reference into this clause. The number of arbitrators shall be one (1). The seat, or legal place, of arbitration shall be Milan, Italy. The language to be used in the arbitral proceedings shall be English. The governing law of the contract shall be the substantive law of Italy.

Restrictions

The Parties agree that any arbitration shall be limited to the Dispute between the Parties individually. To the full extent permitted by law, (a) no arbitration shall be joined with any other proceeding; (b) there is no right or authority for any Dispute to be arbitrated on a class-action basis or to utilize class action procedures; and (c) there is no right or authority for any Dispute to be brought in a purported representative capacity on behalf of the general public or any other persons.

Exceptions to informal negotiations and arbitration

The Parties agree that the following Disputes are not subject to the above provisions concerning informal negotiations and binding arbitration: (a) any Disputes seeking to enforce or protect, or concerning the validity of, any of the intellectual property rights of a Party; (b) any Dispute related to, or arising from, allegations of theft, piracy, invasion of privacy, or unauthorized use; and (c) any claim for injunctive relief. If this provision is found to be illegal or unenforceable, then neither Party will elect to arbitrate any Dispute falling within that portion of this provision found to be illegal or unenforceable, and such Dispute shall be decided by a court of competent jurisdiction within the courts listed for jurisdiction above, and the Parties agree to submit to the personal jurisdiction of that court.

20. Corrections

There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Services at any time, without prior notice.

21. Disclaimer

THE SERVICES ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. YOU AGREE THAT YOUR USE OF THE SERVICES WILL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SERVICES AND YOUR USE THEREOF, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We make no warranties or representations about the accuracy or completeness of the Services' content or the content of any websites or mobile applications linked to the Services and we will assume no liability or responsibility for any (1) errors, mistakes, or inaccuracies of content and materials, (2) personal injury or property damage, of any nature whatsoever, resulting from your access to and use of the Services, (3) any unauthorized access to or use of our secure servers and/or any and all personal information and/or financial information stored therein, (4) any interruption or cessation of transmission to or from the Services, (5) any bugs, viruses, Trojan horses, or the like which may be transmitted to or through the Services by any third party, and/or (6) any errors or omissions in any content and materials or for any loss or damage of any kind incurred as a result of the use of any content posted, transmitted, or otherwise made available via the Services.

The disclaimers in Section 3 (Medical & Veterinary Disclaimer) are an essential part of these Legal Terms and are incorporated by reference into this section.

22. Limitations of Liability

IN NO EVENT WILL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT, LOST REVENUE, LOSS OF DATA, OR OTHER DAMAGES ARISING FROM YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Notwithstanding anything to the contrary contained herein, our liability to you for any cause whatsoever and regardless of the form of the action, will at all times be limited to the amount paid, if any, by you to us during the six (6) month period prior to any cause of action arising.

Certain national laws, including EU consumer protection law, do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers or limitations may not apply to you, and you may have additional rights.

23. Indemnification

You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys' fees and expenses, made by any third party due to or arising out of: (1) use of the Services; (2) breach of these Legal Terms; (3) any breach of your representations and warranties set forth in these Legal Terms; (4) your violation of the rights of a third party, including but not limited to intellectual property rights; or (5) any overt harmful act toward any other user of the Services with whom you connected via the Services.

Notwithstanding the foregoing, we reserve the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate, at your expense, with our defense of such claims. We will use reasonable efforts to notify you of any such claim, action, or proceeding which is subject to this indemnification upon becoming aware of it.

24. User Data

We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services, as well as data relating to your use of the Services. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. You agree that we shall have no liability to you for any loss or corruption of any such data, and you hereby waive any right of action against us arising from any such loss or corruption of such data.

You can request the export or deletion of your personal data at any time in accordance with our Privacy Policy.

25. Electronic Communications, Transactions, and Signatures

Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and in-app notifications, satisfy any legal requirement that such communication be in writing.

YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS, AND OTHER RECORDS, AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES, AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED BY US OR VIA THE SERVICES. You hereby waive any rights or requirements under any statutes, regulations, rules, ordinances, or other laws in any jurisdiction which require an original signature or delivery or retention of non-electronic records, or to payments or the granting of credits by any means other than electronic means.

26. Miscellaneous

These Legal Terms and any policies or operating rules posted by us on the Services or in respect to the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Legal Terms shall not operate as a waiver of such right or provision.

These Legal Terms operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control. If any provision or part of a provision of these Legal Terms is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Legal Terms and does not affect the validity and enforceability of any remaining provisions.

There is no joint venture, partnership, employment, or agency relationship created between you and us as a result of these Legal Terms or use of the Services. You agree that these Legal Terms will not be construed against us by virtue of having drafted them. You hereby waive any and all defenses you may have based on the electronic form of these Legal Terms and the lack of signing by the parties hereto to execute these Legal Terms.

27. Contact Us

In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at:

Ivan Salgarello (doing business as Sereno)
Italy
Email: supportserenopet@gmail.com
Website: https://serenopet.com